Guy Kawasaki is a born marketer. But he's also an entrepreneur who's smart, personable, answers his own mail (and his tweets too), and is at times utterly enchanting. Kawasaki came through Washington last week on his Enchantment book tour, dropping off books for...
Deborah Brody wrote a terrific blog post last week about the role of engagement. She said in part: In social media, people talk about engagement all the time. You have to “engage” with your followers. What does this really mean? Why are you engaging? The answer is...
Want a good laugh? Run your TweetPsych profile. TweetPsych-- “creates a psychological profile … and compares it to the thousands already in the database. This identifies those traits that are used more or less frequently by the user analyzed." My TweetPsych...
I once heard a guy with a software product he was trying to sell tell a gathering of entrepreneurs that his audience was "anyone who has a computer." Huh? Everyone is not a strategy. It's a bad business idea in desperate need of a plan. Everywhere isn't a strategy...
Tweet chats* can be a great way to connect with your online community, make serendipitous connections--and learn a lot too. My favorite tweet chats: Hashtag Social Media, which was started by my friend Marc Meyer. It's all about social business (emphasis on business)....
If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...
Would you hire someone you don't trust? This should be an easy one. My answer: Of course not. So why do so many companies refuse to let their employees tweet, post, or otherwise represent them online? Take Security Public Storage, for example. The facility near me is...
When a colleague asked me whether I wanted to review David Siteman Garland's new book I did what every Web-savvy marketer would do: I went to Amazon to read the reviews. I got no further than the author's own video introduction. In other words, he found a smart, fast,...
Ever find yourself saying "do as I say..."? I've known for some time that my Web site needed some work. The calls to actions were mostly hidden (or missing altogether). The font didn't, as my brother so succinctly put it, "do justice to your design sensibility." The...
During a recent MarketingProfs Webinar on managing your online reputation, C.B. Whittemore said that "negative stuff isn't all evil." She cited a study that found that 64 percent of people trust social media more when there are both positive and negative comments....