Independent Thinking Blog

Social Media for Business

Social Is in Our DNA

I've talked before about social customers, sales cycles, and megaphones. This matters. But it’s also the (relatively) easy part for social brands to tackle—and for social businesses. What’s harder is understanding how to respond to the fact that, as customers, we are...

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What is a Social Customer?

You can’t talk about social business without first talking about social customers. Because we, as consumers, find ourselves with the global equivalent of a megaphone in our hands. Or, more precisely, a mouse click or touchscreen away. But what is a social customer? A...

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