Independent Thinking Blog
Independent Thinking Blog
Mapping Your Community
If you have ever worked for or with a nonprofit, then at some point you have probably gone through a community mapping exercise. Have you done the same for your business? My latest Workshifting.com blog post is out, and it's all mapping your community: We think about...
Are You Engaged in Co-Creativity?
Branding firm BBMG has released an interesting white paper on what it terms "co-creativity." The idea is for organizations to put their stakeholders at the center of a new, more participatory brand experience. BBMG writes: For all the hype about brands inviting...
The Two Most Dangerous Words in Business
Are you sabotaging your success? Sometimes the biggest barriers in business are the ones we create for ourselves. For example: It's just a business plan. It's just a blog post. It's just a speech. It's just a conference. It's just a tweet up. It's just a vendor....
How to Set Up Your Business to Maximize Brand and Bottom Line
Is your business structured the right way? There are legal, tax, and liability implications to how your business is structured. Not just the legal structure (e.g., LLC or corporation), but also whether you have an operating agreement and how it's written. And what...
Predicting the Future (of Marketing)
What is the future of marketing? That was the topic at a recent Thoughtlead online mini-conference. The premise: Select 60 smart people, ask them one big question, and give them each 60 seconds to make their case. The responses were sometimes predictable. More often,...