My latest IABC Independent Thinking column is out, and the focus is on lessons learned over my 20 years in business. The article looks at six keys to business success, including blowtorches, community, quality, and change. Take a read, then come back and tell me: what...
Independent Thinking Blog
Daria Steigman
Second Look: Netflix, Social Media Side Trips, Mobile Trends
A double-decker second look covers two weeks of top posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look: 1. Netflix, Innovation, and ROI: The second place team in the...
Do You Work the Room?
One of my favorite reasons for attending a conference is the opportunity to meet new people and expand my community. At last week's GrowSmartBiz conference, Washington Business Journal's Alex Orfinger asked for a show of hands as to who sat with someone they didn't...
Killer Business Cards
Since I recently wrote an ode to business cards, it seems fitting that I pass along some takeaways from Steve Fisher's terrific, funny, presentation on 10 Rules for Killer Business Cards: Tell me what you do (and quickly). Don't use your personal e-mail address. You...
What Makes a Small Business Successful?
Not surprisingly for a business conference, the state of small business was the topic of much discussion at GrowSmartBiz. The anchor: the Small Business Success Index, a survey of the competitiveness of small businesses (defined as privately-owned, with 100 or fewer...
3 Tips to Turn Prospects into Customers (or Clients)
It's not often that I spend a full day listening to other people talk--and sit through it all (or at least most of it). But the GrowSmartBiz conference yesterday held my attention. There was a lot of terrific content, and I'll post more fully over time. But I thought...
Second Look: Talent Innovation, Blogging Tips, Value Propositions
Each week I'm highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look. Here's your second look for this week: 1. The Talent Innovation Imperative: This...
Is Social Media Culture Driven?
During the MarketingProfs Digital Conference last week, Intel's Michael Brito suggested that "social media is culture driven." His point was that companies need to be careful because what works in the U.S. might not work elsewhere. (Remember the Chevy No-va campaign?)...
Are Business Cards Obsolete?
I love that there's an iPhone app that lets you exchange contact information just by bumping phones. But does this mean that business cards are becoming obsolete? Business cards speak to me, especially when it comes to small businesses and solo practitioners. The...
Second Look: Hospitals, Blind Spots, and Spell Checkers
Each week I'm highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look. Here's your second look for this week: 1. Step 2: Fix the Problem: The Joint...