Independent Thinking Blog

3 Tips to Turn Prospects into Customers (or Clients)

It’s not often that I spend a full day listening to other people talk–and sit through it all (or at least most of it). But the GrowSmartBiz conference yesterday held my attention.

There was a lot of terrific content, and I’ll post more fully over time. But I thought I’d pass along 3 tips from SmallBizTechnology‘s Ramon Ray on how to turn prospects into customers | clients:

1. Be flexible about what you are offering (and don’t nickel & dime people).

2. Follow up. You should “date your leads and marry your customers,” said Ray.

3. Be a true resource (including educating customers & providing value).

What would you add?

Photo by sabreguy29 (Flickr).

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