Independent Thinking Blog

Is Social Media Culture Driven?

During the MarketingProfs Digital Conference last week, Intel’s Michael Brito suggested that “social media is culture driven.” His point was that companies need to be careful because what works in the U.S. might not work elsewhere. (Remember the Chevy No-va campaign?)

But is this really about social media, or is it more broadly about context and communications? What do you think?

Photo by Makz(Flickr).

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