Ever find yourself saying "do as I say..."? I've known for some time that my Web site needed some work. The calls to actions were mostly hidden (or missing altogether). The font didn't, as my brother so succinctly put it, "do justice to your design sensibility." The...
In Energize Growth Now, author Lisa Nirell discusses five stages of growth (startup, growth, advanced growth, plateau, and decline) and the challenges entrepreneurs face as they move from one stage to the next. The book aims to help founders and other CEOs identify...
Got e-mail? Be glad people want your [help-time-advice-fill-in-the-blank]. I've seen a lot of hand-wringing lately about e-mail volume. Often it syncs with hallelujahs about Google's Priority Inbox feature, which some people seem to suggest is "the only mail I'm going...
During a recent MarketingProfs Webinar on managing your online reputation, C.B. Whittemore said that "negative stuff isn't all evil." She cited a study that found that 64 percent of people trust social media more when there are both positive and negative comments....
Check out the latest data on business blogging from Hubspot's State of Inbound Marketing report: 65 percent of respondents say that they publish a company blog. Before you get too excited, two things to keep in mind: Adoption of blogging as a business tool only grew...
My friend Deborah Brody wrote a terrific post about business planning. It's not a sexy topic--but can anyone say they don't need a Plan B for when things go wrong? Most businesses, if they plan at all, focus on the "how are we going to handle the whole...
I had real-time conversations about Libya, liquor (and European trade shows), and CommentLuv the other day without leaving my desk or picking up a phone. Mickey Mouse and Gumby too. Maybe it was the randomness of the topics. Or the serendipity of the connections. Or...
We talk a lot about the "big 5" social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr). But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business too. Here are...
From a business point of view, I never feel as helpless as when something goes wrong with my Web site. I am fine with DOS, but SQL and PHP just stump me. Maybe it's because I've yet to find a For Dummies book that walks me through how to do this stuff. And, yes,...
Are you using SlideShare? In addition to leading a session on captivating content at the Frederick New Media and Technology Conference last week, I also had the opportunity to present a 3-minute, 101 overview of the presentation-sharing platform. There are four big...