Want a good laugh? Run your TweetPsych profile. TweetPsych-- “creates a psychological profile … and compares it to the thousands already in the database. This identifies those traits that are used more or less frequently by the user analyzed." My TweetPsych...
Independent Thinking Blog
Daria Steigman
Cracking the Entrepreneur Equation
Some days I wish there were a magic potion, a special key, a secret sauce. A wand I could wave that would mystically make my business hum along without having to worry simultaneously about budgets, business development, clients, networking, professional development,...
The Price of Milk
Pricing can be tricky. Aim too low, and people wonder what's wrong with your product (or think your service is second rate). Price too high, and you might have few or no takers. I'll pay a premium for value. Great customer service, beautiful design, and reducing...
Golf’s $1.4 Billion Missed Opportunity
When you think of the PGA Tour, what comes to mind? (Bear with me here--this post is not about sports.) Here's my short list: Really ugly clothing Country clubs Boring men (see bullet 1) flying around in private planes What's on yours? Here's what should be top of...
Can We Build a Super-Entrepreneur?
Fred Wilson wrote a thoughtful analysis of the differences between first timers and serial entrepreneurs: "The best first time entrepreneurs have been stewing on their idea for quite a while... They often get the right product into the market at the right time and...
Everywhere Is Not a Strategy
I once heard a guy with a software product he was trying to sell tell a gathering of entrepreneurs that his audience was "anyone who has a computer." Huh? Everyone is not a strategy. It's a bad business idea in desperate need of a plan. Everywhere isn't a strategy...
Can You Work Without a Net?
I've been pondering routines lately: why you need them and when to break free. In a recent Workshifting post, I explored the paradox of the flexible routine: Working from home (or anywhere else you choose) isn't about avoiding routine--it's about being able to set...
Is Mobile Search Different?
Is mobile search different? Neicole Crepeau pointed me to some interesting statistics about how people search when they're using their mobile phones. One statistic, in particular jumped out at me: 40 percent of smartphone users say that they’re more [influenced] by...
Why Every Business Owner Should Think Rework
Rework is a deceptively simple manifesto for entrepreneurs that is all about challenging conventional wisdom and the way that business ought to be done. It’s written in brilliant one- and two-page bursts of ideas held together by big-picture business themes, much as...
How Much Is a Referral Worth?
There was an interesting discussion on the SoloPR tweet chat last week about discounting services. Specifically: As a new SoloPR [pro], would you give a big discount to a client who offers to or does actively help you grow your business? If you read this blog...