To do business, you need to know who you want to do business with. Chances are you have some idea about the organizations you think are a good fit. This is likely to change as you hone your value proposition–but having that first list of prospects offers comfort that you have some places to pitch your services sooner rather than later.
Also read Step 1 (Your Value Proposition) and Step 2 (Your Contacts).
Photo by Natalie Maynor (Flickr).
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.