Independent Thinking Blog

The Evolution of Search

by Daria Steigman | Jun 19, 2017 | Content Strategy

Search has become less about words and more about meaning. Content and context are everything if you want customers to engage and buy.

These Four 2017 Internet Trends Are About the Findability of Your Brand

by Daria Steigman | Jun 12, 2017 | Business Strategy

Mary Meeker’s 2017 Internet Trends report is full of goodness, including these four takeaways on advertising, commerce, and the findability of your brand.

Is Game of Thrones Right for Your Brand?

by Daria Steigman | Jun 5, 2017 | Branding

A Game of Thrones marketing tie-in probably makes sense if you sell broadswords or raise wolves. If not, is it really the right image for your brand?

Trust Me, You Don’t Wanna Cry

by Daria Steigman | May 22, 2017 | Business Strategy, Technology

Data disruptions are costly and time-consuming for any business. The good news: take these steps to improve your cybersecurity and mitigate your risk.