Ever feel like you're reading the same stuff over and over again? Writing is easy. Identifying topic "buckets" is easy. Developing fresh content (and resisting the urge to just recycle the social media meme-of-the-day) is harder. A lot of bloggers end up taking the...
Do you want to know the fastest way to alienate your customers? Ignore them. Just ask Trader Joe’s. Or maybe not—because they’re not listening. There was an interesting article recently that looked at the grocery chain’s complete absence from social media: "Trader...
You might have seen the periodic mass unfollow on Twitter. It typically comes from someone who built up a large network and wakes up one day drowning in noise—a stream of tweets from thousands of people they don’t know and never interact with. Not to mention a lot of...
A recent Pew Research Center survey queried Americans who use the Internet about their social media use. The survey specifically asked whether respondents “use the Internet to use a social networking site like Facebook, LinkedIn, or Google Plus?” The answer? Well,...
I could write another blog post about metrics. I could write about how clicking a "like" button or retweeting your pithy words of wisdom doesn't mean squat unless it moves the needle for your business. Maybe it makes you happy that someone likes you. But being popular...
Have you seen the AT&T ad where little kids posit numbers bigger than infinity? (The ad is awesome, by the way.) These days, some social media platforms have their own versions of crazy numbers. A few examples: Facebook has 665 million daily active users. YouTube...
We're teaching social media all wrong. We focus on how to use these platforms for business. We teach employees how to upload and tag pictures on Google+ from their association's annual meeting or how to post a status update on Facebook about all the cool places...
From the network that said the ACA was overturned. RT @grahamdavida: BREAKING: Fragile strands of CNN credibility — Daria Steigman (@dariasteigman) April 17, 2013 The @braves lost a game?Did @cnn report that?I'm not sure I believe it. — Nationals 101 (@Nationals101)...
Apparently no one uses Google Reader. No one, except me (and a whole bunch of other people too). As a voracious consumer of online content (I subscribe to over 100 blogs), nothing beats the opportunity to aggregate it all, on demand, in one place. You might have heard...
Let's clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people's perceptions of my value shouldn't rise or fall depending on whether I'm talking to an "online rock star" with thousands of Twitter...