What do a feminist author and a soap opera star have in common? You can do a lot of free association when you're on cold meds. I was talking to a friend of mine the other day about something related to advertising. That got me thinking about a book I once read for a...
I read a very interesting post earlier today in which Matt McDonald threw out some ideas about how Twitter might monetize. One idea he suggested was to create tweet clouds that could help advertisers create targeted tweet blasts. So here's mine, drawn from my tweets...
Have you ever deleted a tweet because you were afraid it might be taken out of context? I did, and I'm not sure I made the right decision. But I have seen enough mob mentality on Twitter recently that I didn't want to make lots of people mad at me on January 2. Not...
Whenever I talk about social media, I invariably get asked two questions: How do you find the time? [and] Is it worth it? I've been thinking about the question of time a lot since reading Marc Meyer's Let's Focus post earlier this month. He got me thinking...
Remember that old saying about doing the right thing because otherwise it would "go on your permanent record"? I don't know whether anyone other than TV dads gave that talk, or whether the threat of demerits kept someone from misbehaving. But it seems a good...
After the Detroit debacle of a couple of weeks ago in which all three Big 3 CEOs managed to distinguish themselves by being indistinguishable, there's been a strong public relations effort by Ford to reestablish its own identity and convince the public that it...
Are you on LinkedIn? It's a reasonable question, since a LinkedIn profile is rapidly becoming a "must have" element of every professional's online presence. While LinkedIn boasts over 30 million users, I'm constantly amazed when I meet business people who haven't...
It happened again this morning. I picked up two followers on Twitter whose sole purpose seems to be to get me to follow their constant stream of business promos and links to their Web sites. I don't think so. And then there were the four people whose questions...
First there was a debate about LIONS (LinkedIn Open Networkers) on LinkedIn, and now there's dialogue about collecting followers on Twitter. Guy Kawasaki generated a huge conversation with his post last week on the topic. His advice ranged from tweeting top social...
My latest Independent Thinking column is out. And, yes, the topic is how to get started in social media. Because if you're a consultant, especially in the communications field, you really ought to dip at least one toe in the social media fishbowl. After all:...