How do you measure success? There's a lot of conversation around business success, what it means, and how to measure it. (And we probably talk even more sometimes about lazy metrics and poor measurement.) I'm not going to talk about measurement at all today. Just...
What do you do when the big boys own all the shelf space? One approach is to build a virtual shelf, one person at a time. That's what Joe Vukson is doing. I met Vukson via Twitter earlier this year after I saw a press release about a new runner ID product. I tweeted...
We talk a lot about connecting with customers (and clients, prospects, and so forth)--but are they feeling the love? In other words, are they connecting with us? These are not the same thing. What a Two-Way Connection Looks Like I've always highly valued my University...
F. Scott Fitzgerald once wrote that "the rich are different from you and me." (And Ernest Hemingway, unblinded by bling, is said to have replied, "Yes, they have more money.) Turns out, when it comes to marketing, money doesn't seem to yield a big advantage. According...
I no longer have Klout. I'm not sure what pushed me over the edge. Maybe it was the endless notifications urging me to urge my friends to sign up. Or the incessant efforts to get me to link to my Facebook account. Or the fact that it was so easy to game--and I don't...
Love it, hate it, or deny it exists, personal branding is a hot topic. And it's going to be THE topic today for #sm122, a weekly tweet chat around the business of social media. Join me at 12 noon EST as I host a conversation around personal branding. We'll explore:...
I heard Linda Ireland speak last week about how to strengthen the customer experience on social media platforms. A key point she made during the MarketingProfs Webinar is that customers are demanding--to be heard, authenticity, speed, support, interaction,...
Would you fire an employee who badmouthed your business? I had the pleasure of presenting at the Direct Marketing Association of Washington's Social Media Marketing Day. Our panel was charged with talking about best practices. Did you know, for example, that Facebook...
I read a LinkedIn question the other day that asked whether companies should spend more time focused on their core business--and less, perhaps, on social media. While I don't think this is really an "either/or" question (you have to do both), I also think it's pretty...
A colleague e-mailed me the other day to warn me: Perhaps you aren't aware, or care, but when I was trying to change my privacy settings, I noticed something about you... Your [Gmail] contact listing showed all your tweet history. I went to "Dashboard" scrolled down...