What happens when you put smart people on a dais together and ask them about trends in their profession? If they are Shashi Bellamconda, Torod Neptune, Paul Sherman, and John Taylor, then we’re in for some great insights. I had the pleasure of moderating last...
Don't know what to blog about today? Well, Lisa Barone has come up with a solution. In a post for Small Business Trends, she identifies 104 topics covering your industry, your business, your customers, going social, and getting to know you. The focus is small...
My friend and uber-trainer Lee Watts asked me the other day about collaborative blogs. His idea is to bring together several colleagues in related fields (i.e., sports performance, nutrition, physical therapy, and so forth) to create a broader and more dynamic go-to...
As some of you may know, I joined MarketingProfs last fall. There are two great values about the company/online resource: (1) community and (2) professional development. As a pro member, I have access to a vast store of case studies, reports, how-to articles, and live...
How has the communications landscape changed? And what do these shifts mean for businesses and the people charged with marketing, communications, and so forth? In advance of next Thursday's IABC/Washington panel on 2010 trends in communications, I talked to Shonali...
We're getting to that time of year when holiday cards start rolling in. And every year I notice the same thing: lots of cards, very little personalization. Sometimes it's a generic "Seasons Greetings" e-mail blind copied to who knows how many people (no effort);...
My mom discovered online shoe stores yesterday. And she was really excited by free delivery and return shipping, the confirmation e-mail, and the convenience of searching for her shoes without having to trek from store to store. There's a point here, and it's not...
DC Web Women, which runs a listserv designed primarily to enable peer-to-peer support and education in technology and new media, has been in the midst of a brouhaha lately about marketing. Or, more accurately, a few people seem very upset that the listserv guidelines...
Apparently I had too much on my plate when the IABC Research Foundation study on information overload was released last year because I missed it completely. Big mistake, because it contains some useful takeaways--which Julie Freeman discussed in her Heritage Region...
Thanks to the terrific board members at WWPR (Lauren Lawson, Debbie Friez, and Joan Coyle) for putting together a great panel yesterday on Twitter best practices. It was a lot of fun, and I was delighted to share the dais with some really smart women. Here are a few...