Independent Thinking Blog

Data, Mobile, and Other Trends to Watch

How has the communications landscape changed? And what do these shifts mean for businesses and the people charged with marketing, communications, and so forth? In advance of next Thursday’s IABC/Washington panel on 2010 trends in communications, I talked to Shonali Burke about data, mobile, real-time, and other emerging trends.

A couple teaser quotes:

“Our communities may no longer be bounded by geography, but they’re just as strong.”


“It’s not like blog posts and videos are replacing old-school marketing, because not everyone’s using social tools or using them the same way. So our jobs are just getting bigger.”


Read the complete interview here.

Photo by Richard Allaway (Flickr).

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