As a business owner, I know that understanding your clients, customers, and other stakeholders is critical. To do this right, you have to ask the right questions and pay attention to the details. Companies ignore this at their peril. Take, as an example, these two...
Sometimes the simplest solutions are the most elegant. Not the Apple design kind of elegant, but rather the functionality of wheels on luggage or mini air canisters for the road cyclist. I found the coolest gadget at Costco yesterday: a plastic case for two AA...
This isn't going to be a post about dating, relationships, or Valentine's Day. But when was the last time you heard a guy say he was looking forward to "getting to the communication"? That's a key line from an advertisement by online dating service eHarmony that has...
Sometimes an ad is just an ad, and sometimes you screw up in ways that will resonate for a long time. My mother still talks about one particularly awful promotion: a local department store which, at the height of the 1968 riots, ran ads to alert customers that while...
Companies make mistakes. After all, they're run by people--and we're not perfect. But those that "get" customer service understand that it's how you respond after the fact that truly leaves an impact. Good or bad. Yesterday, Comcast responded in a way that says: We're...
I read a very interesting post earlier today in which Matt McDonald threw out some ideas about how Twitter might monetize. One idea he suggested was to create tweet clouds that could help advertisers create targeted tweet blasts. So here's mine, drawn from my tweets...
When I wrote my post about the value of LinkedIn, I called it a "must have" element of every professional's online presence. I still believe that. So why are so many people devaluing their profiles with endless drivel? I belong to several LinkedIn Groups, and they are...
Have you seen the ad for the new Visa Black Card? The spot aired at least twice during the Celtics-Lakers game on Christmas Day. It caught my attention because 1) I actually need a Visa card, and 2) after all the silver, gold, and platinum out there, a carbon graphite...
After the Detroit debacle of a couple of weeks ago in which all three Big 3 CEOs managed to distinguish themselves by being indistinguishable, there's been a strong public relations effort by Ford to reestablish its own identity and convince the public that it...
Terrific post on Mashable about different ways that people have used Twitter to reach a reporter, save money, conduct research, and more. Check out Sixteen Great Twitter Moments here. And, yes, I learned about this blog post on ... Twitter.