During the MarketingProfs Digital Conference last week, Intel's Michael Brito suggested that "social media is culture driven." His point was that companies need to be careful because what works in the U.S. might not work elsewhere. (Remember the Chevy No-va campaign?)...
Have you ever wished you could skim through a video post? I have a secret. I don't like watching videos. Send me a link to a 5,000-word article and I'll dive in. But send me a video link and odds are high I'll click it off in a few seconds. There are some notable...
What do a feminist author and a soap opera star have in common? You can do a lot of free association when you're on cold meds. I was talking to a friend of mine the other day about something related to advertising. That got me thinking about a book I once read for a...
Have you ever deleted a tweet because you were afraid it might be taken out of context? I did, and I'm not sure I made the right decision. But I have seen enough mob mentality on Twitter recently that I didn't want to make lots of people mad at me on January 2. Not...
There seems to be an evolving debate in the association world around the value of strategic planning. An August Associations Now article quite correctly pointed out that most strategic plans don't work; but then the author went on to argue that strategic planning is...
There's one local candidate who lost my vote several weeks ago. I have no idea what his platform is or how he would govern if elected to the city council. All I know is that he wants my vote. His campaign has robocalled me so many times I've lost count. If you really...
Making tough business decisions is ... tough. But you can protect your brand and mitigate the impact of your decisions if you can define your reasons and present a cogent argument. Colin Powell did this in making the case for his endorsement of Barack Obama,...
Worthwhile webinar on leveraging social media for business value. Although it breaks no new ground, it is a useful refresher course on how to reach out to your myriad stakeholders. They're neither nameless nor monolithic, and David Meerman Scott does a good job of...
A lot of companies are enamored with social media and looking for new ways to interact with their customers. Comcast, for example, boasts about its Twitter presence. But what happens when you phone customer service? I shouldn't have to call the CEO's office in...
I'm constantly amazed by how many of my communications brethren avoid the blogosphere with excuses like "my clients only care about traditional media" or "I don't have time for that." Well, you'll have plenty of time soon enough if you miss out on a business...