The brand is Flying Dog. Their winter brew is Kujo (Imperial Coffee Stout). Which is pretty clever and fun. But the branding doesn't stop there. The little things are your brand too. The back story on the label reads: "'Enjoy your new pet,' he said. Twelve hours...
Apparently I need more velcro. The three little words that have guided my business over the last 24 months are velcro, crayons, and abandon. I wrote at the start of this year: "Last year, I picked out 3 little words to guide my business. The whole point was to keep me...
You have my permission to play with shiny objects. The hottest “it” platform (e.g., Pinterest). The newest options (e.g., Google+ Communities). And, yes, the toys (e.g., social badges). Each might have its place in your social strategy–but they shouldn't be the...
Scheduled tweets are tricky. No, not the scheduling part (that's easy), but the part where brands (and sometimes people) tweet at hours when they're clearly not online. I understand why companies do it--especially when the goal is to pass along deals and information...
We've all seen it: the person who's talking at you while scanning the room looking for someone more important. But who's "more important" anyway? The intern in the cubicle might be president someday. Or work at your dream-job company. Or have a tie to your best...
I overheard a woman at the gym the other day telling her friends that she'd once run a marathon. While they were oohing and aahing over her accomplishment, she added some caveat that I didn't catch. Then she said, "I'm not an athlete." She might run the world's...
Last week, I went to see Roy Lichtenstein for inspiration. The problem with running your own business is that you can spend so much time in the "stuff" of it that you forget to poke your head out and think big thoughts. So the Thanksgiving Holiday came around, and I...
Facebook might have started out as a destination platform. But it and all social media are becoming increasingly integrated into our lives. Consider this example (from my election night experience). It's a little after 11:00 p.m., and the television talking heads are...
Vick tells his brother to 'shut off the Twitter' buff.ly/VI82gB via @espn Another athlete screw up. — Geoff Livingston (@geoffliving) November 9, 2012 Geoff Livingston raised an interesting question with this tweet. When are you responsible for what someone...
There was a woman I knew in graduate school who could read upside down. Which is a pretty useful skill for a labor negotiator, especially in the days when a lot of the people assumed that the young woman across the table from them was "just a girl." Needless to say,...