Independent Thinking Blog

How Your Product Can Sell Itself

The brand is Flying Dog.

Their winter brew is Kujo (Imperial Coffee Stout). Which is pretty clever and fun. But the branding doesn’t stop there.

The little things are your brand too.

The back story on the label reads:

“‘Enjoy your new pet,’ he said. Twelve hours later, your heart is pounding with terror as you wake up to find the savage beast growling over a puddle of your neighbor’s organs. And that’s not coffee on your breath this morning, it’s fear. Sleep tight my friend.”

Wow. No advertising. No sales spiel. Just wow (and a good brew too).

How is your brand selling your products for you?

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