When I was offered the opportunity to review a new book about LinkedIn I thought I would skim it and pick up a couple of tips for better optimizing my profile or managing my group interactions. I was wrong. The Power Formula for LinkedIn Success is far more useful...
Independent Thinking Blog
Daria Steigman
Social Business Isn’t the One
Almost every conversation about social business has that moment when our very logical discussion hits a roadblock. (And it’s a very understandable roadblock too.) Someone worries that sharing social data and opening up social media use at work means that all their...
Why Companies Need to Understand Digital Ubiquity
In his xPotomac remarks, Greg Verdino talked about hyperactivity and the fact that we are increasingly connected whenever we want and wherever we are. Laptops. Smartphones. Tablets. Smart screens on refrigerators (well, not my fridge). He called it "a state of and."...
How to Think Like a Rock Star
It's always amazing to watch companies spend the bulk of their efforts trying to attract new customers. Great introductory offer! First month of service free! Balloons for the kids! Once they've made the sale, however, the love ends--and many of the same companies...
When the Twitterverse Strikes Back
From the network that said the ACA was overturned. RT @grahamdavida: BREAKING: Fragile strands of CNN credibility — Daria Steigman (@dariasteigman) April 17, 2013 The @braves lost a game?Did @cnn report that?I'm not sure I believe it. — Nationals 101 (@Nationals101)...
Is Location-based Recruiting Creepy?
The Wall Street Journal's At Work blog has an interesting post on recruiters who use location-based apps to find prospects. The author points to a recruiter who drives around New York in a cab looking for Highlight users, and she asks: What’s your take on...
Why Your Business Must Crack the Code on Big Data
It’s official: data scientists are cool. And Big Data is the hottest trend in business. But what is Big Data and why does it matter? A new book, Too Big to Ignore, seeks to demystify Big Data and make the case for why companies cannot afford to ignore the massive...
Goodbye Reader, Hello Feedly
Apparently no one uses Google Reader. No one, except me (and a whole bunch of other people too). As a voracious consumer of online content (I subscribe to over 100 blogs), nothing beats the opportunity to aggregate it all, on demand, in one place. You might have heard...
The Challenge of Big Data
What is “Big Data” anyway? Wikipedia describes big data as: “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture,...
The Importance of Brand Vigilance
Actor Bill Cosby sent a "cease and desist" letter to a businessman who had an online company called Cosby Sweaters. (The company name has since been changed.) The owner reportedly tweeted that he couldn't believe his childhood hero was suing him. I can. Obviously...