Web Site 3.0 has officially launched! Web sites have come a long way. In a relatively short period of time, we’ve gone from corporate brochures in a URL to dynamic, rich, responsive showcases for our businesses and our communities. Web Site 1.0 was a corporate...
Pricing--products, services, consulting rates--can be challenging for many businesses. Price too high and you risk losing business you want to win. Discount too often or too much, and people think your product is cheap or you're for sale. You need to sell value, not...
Melinda Wittstock gave a terrific peek behind the venture capital (VC) curtain recently. Speaking at the New Media Women Entrepreneurs Summit, the serial entrepreneur and Verifeed founder highlighted 10 mistakes that entrepreneurs make when seeking funding: 1....
Does your business rely on Requests for Proposals (RFPs)? Law practices, management firms, PR agencies, and other big consulting-based businesses rely a lot on getting and winning work this way. It’s a numbers game. Respond a lot. Win some. Lose some. There are...
A recent Pew Research Center survey queried Americans who use the Internet about their social media use. The survey specifically asked whether respondents “use the Internet to use a social networking site like Facebook, LinkedIn, or Google Plus?” The answer? Well,...
Want to know the secret to successfully pitching to investors? Take a back seat to your business. The Washington Post recently interviewed several successful entrepreneurs about what they look for when looking to invest in start-ups. While their comments ranged...
I could write another blog post about metrics. I could write about how clicking a "like" button or retweeting your pithy words of wisdom doesn't mean squat unless it moves the needle for your business. Maybe it makes you happy that someone likes you. But being popular...
Educators talk about ABCs. Nonprofit leaders talk about sustainability. Policymakers talk about getting bang for the buck. CEOs talk about being built to last. It’s all about the infrastructure. I’m just back from a quick road trip that took me zipping along the...
In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat efforts—that’s what the Panda and Penguin search algorithm updates...
I've been watching a team underperform for months. When the team assembled in the preseason, the manager proclaimed “championship or bust.” The pundits marveled at their skill and the depth of the talent. And the players looked around at how awesome they all were....