Independent Thinking Blog

Web Site 3.0: Your Business + Your Community

Web Site 3.0 has officially launched!

Web sites have come a long way. In a relatively short period of time, we’ve gone from corporate brochures in a URL to dynamic, rich, responsive showcases for our businesses and our communities.

Web Site 1.0 was a corporate brochure. It wasn’t anyone’s fault—the technology just wasn’t there (or affordable) for most of us to do anything else. Heck, half the time you needed a “Webmaster” just to change a word.

Web Site 2.0 was thought leadership. The advent of easy-to-use blogging software (WordPress being the premier forum) meant that companies could ditch the corporate-speak and start a conversation with their customers and prospects. This was a very good thing. However, we often prioritized the conversation and neglected the fact that we are, after all, all in sales.

Web Site 3.0 is your business + your community.

If you’ve stopped by my site recently, you might have noticed that it has been completely revamped in a completely brand-consistent way. (Kudos to my awesome designer.) The aim is to give people checking me out an immediate sense of what I do and how I can help you. I’m also able to customize sidebars on different pages, so that someone in the social business section sees posts about social business; someone looking for information about marketing communications sees posts about marketing. Of course, the blog and the conversation continue. Equally important, the site has a responsive design so that it looks great and is easy to navigate in any screen size and on any device (e.g., desktop, tablet, smartphone).

Please click through (if you’re not on the site already), click around, and let me know what you think.

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