Are you pricing for profit? If you have trouble setting the right prices for your products or services, Peter Hill can help. Hill has written Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business. In it, he argues that “most businesses are...
I was listening to the Zac Brown Band’s "Last But Not Least” the other day. It’s about a guy who prioritizes everything around him except what’s most important: I put everything together But I left out one big piece I put you last But not least Unlike the song, this...
Permission isn't an opt-out option. Permission marketing doesn't mean you can add me to a list and ask forgiveness later. It doesn't mean that because I asked you a question that I want to start getting product offers from you. It doesn't mean that because I stayed at...
The raw YouTube statistics are staggering: More than 100 hours of video uploaded per minute. More than 1 billion unique visitors per month. More than 6 billion hours of video viewed each month. Almost 40 percent of videos are viewed on mobile devices. And, yes, I've...
What do you think about Amazon’s plan to use drones to speed up delivery? Depending on who you talk to, this is either a great idea rife with possibility, Skynet scary, or long-term-dreaming and short-term nonsense. Either way, Jeff Bezos accomplished what he set out...
I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...
I've written before about how the small business haters have it all wrong. Now comes a study that puts new economic muscle behind this assertion, revealing that solopreneurs and other independent workers generated over one trillion dollars in income in the past year....
Disney Corporation is testing a wearable technology that enables the company to track the movement of people in and around its theme parks. The new MagicBand looks like a watch-less wrist band and contains an RFID chip. Disney clearly intends for the bands to replace...
Have you ever noticed how some people always seem to find the best content? Whether it’s George Takei’s wickedly clever Facebook posts, Adam Schefter’s insights into the latest NFL personnel moves, or your favorite business or industry analyst's weekly roundup, some...
Ever feel like you're reading the same stuff over and over again? Writing is easy. Identifying topic "buckets" is easy. Developing fresh content (and resisting the urge to just recycle the social media meme-of-the-day) is harder. A lot of bloggers end up taking the...