I received an absentee ballot in the mail the other day. Only one problem: I didn’t request one. I used one in September for the local (non-presidential) primary, but planned on trekking to my polling site this time. I guess I’m voting early this year.
Before you anticipate your customer’s or client’s needs, it’s useful to make sure those needs haven’t shifted over time.
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.