Independent Thinking Blog

What Do Your Clients Need Today?


I received an absentee ballot in the mail the other day. Only one problem: I didn’t request one. I used one in September for the local (non-presidential) primary, but planned on trekking to my polling site this time. I guess I’m voting early this year.

Before you anticipate your customer’s or client’s needs, it’s useful to make sure those needs haven’t shifted over time.

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