I’m constantly amazed by how many of my communications brethren avoid the blogosphere with excuses like “my clients only care about traditional media” or “I don’t have time for that.” Well, you’ll have plenty of time soon enough if you miss out on a business opportunity because you didn’t spot a trend or fail to alert a client to what’s being Twittered and blogged about her company.

The conversation is happening. Are you going to join?

If you’re still wavering, there’s a great post on ReadWriteWeb discussing why more people should be reading blogs at work.

In my next post, I’ll tell you what I’m reading.