“Many companies are held captive by their capabilities. That is, start the search for growth with what they do well. Instead of letting new strategies lead to innovative business models, their current business model dictates their strategic options.”
What can your business do today to innovate?
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.