Independent Thinking Blog
Independent Thinking Blog
Web Site Redux
Ever find yourself saying "do as I say..."? I've known for some time that my Web site needed some work. The calls to actions were mostly hidden (or missing altogether). The font didn't, as my brother so succinctly put it, "do justice to your design sensibility." The...
5 Steps to Pivot Your Business for Growth
In Energize Growth Now, author Lisa Nirell discusses five stages of growth (startup, growth, advanced growth, plateau, and decline) and the challenges entrepreneurs face as they move from one stage to the next. The book aims to help founders and other CEOs identify...
Are You Smart Enough to Scale?
Got e-mail? Be glad people want your [help-time-advice-fill-in-the-blank]. I've seen a lot of hand-wringing lately about e-mail volume. Often it syncs with hallelujahs about Google's Priority Inbox feature, which some people seem to suggest is "the only mail I'm going...
Being Liked Is Overrated
During a recent MarketingProfs Webinar on managing your online reputation, C.B. Whittemore said that "negative stuff isn't all evil." She cited a study that found that 64 percent of people trust social media more when there are both positive and negative comments....
Are Blogs The New Business Cards?
Check out the latest data on business blogging from Hubspot's State of Inbound Marketing report: 65 percent of respondents say that they publish a company blog. Before you get too excited, two things to keep in mind: Adoption of blogging as a business tool only grew...