Independent Thinking Blog
Independent Thinking Blog
The Power of Visual Recording
I reinstalled Instagram on my mobile phone the other day. My friend Beth Schillaci shamed me into it. She's going to a Capitals playoff game (count me officially envious), and she's posting pics on Instagram. And she told me, "You really need to get on Instagram." I...
Here’s How You Can Pick My Brain
The Twitterverse was all atwitter a few years ago over the idea that one consultant was charging a day rate of $22,000. I had no problem with it. I thought about this the other day following a conversation with a colleague about billing strategies and hourly rates,...
Technology Won’t Make Your Business More Social
In a 24/7, customer-centric world, you have to be present to be part of the conversation. Snooze, and you will lose. A recent consumer poll found that 47 percent of customers value speed in responding to questions or complaints. Dig into the data and several more...
How to Move from Strategy to Storytelling
You can't tell the story if you don't know what the story is. Too often, companies talk about themselves without having a clear idea who they are or where they want to go. Let alone what anyone else thinks about them. You have to ask the right questions. I had the...
Cultivating Your Brand Fans is a Mindset
What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...