Independent Thinking Blog
Independent Thinking Blog
Twitter the World
Check out Twittervision and see our world interconnected. While reading random Twitter posts may not be everyone's idea of fun, this mashup demonstrates the potential of new tech tools to enable businesses to connect to their customers in new, fun ways.
Starting a Business: Step 1
I'm often asked by would-be independents how to go about starting a business. You can't have a business if you don't know what you're selling. So Step 1 is to define your value proposition. These three questions may help: what are you good at? what do you like to do?...
Safety Is a Core Business Function
See my letter to the editor in today's Washington Post in response to a former pilot's defense of the airline industry and absurd proposition that safety is "an aspect of airline customer service." Is this really the airline industry's PR strategy?
Teamwork
Congratulations to the Boston Celtics. The NBA franchise demonstrates what happens when an organization pulls together people with diverse strengths into a cohesive whole. In contrast to the Lakers' team-built-around-one-main-man, the "Big Three" showed what happens...
One Free Lunch
I have a recycling bin right next to my mailbox into which I drop almost all the catalogues, the direct mail pitches, and all the junk mail unopened. But once in a while something catches my eye. Score one for Chipotle. The Hopper-esque cover image and the...