I had the pleasure of being a guest on Deb Lee's popular Small Business Tech Chat. We talked about actionable small business tech tips, including how to think about social media channels, apps to make your life easier, email marketing, scheduling versus automation,...
New Twitter and Google+ updates will impact the way people see you--if you let them. Both platforms have rolled out changes. And, taking a page out of the Facebook playbook, they've done it without warning and without telling their users what they've done. Here's what...
Is the hashtag going the way of the Dodo? Angela Brown pointed me to the news that Twitter is toying with the idea of doing away with hashtags. I sympathize. Every social media platform is adopting hashtags. They are becoming a new frontier for keyword stuffing. Even...
My friend Angelo probably doesn't know it, but he helped me find my online voice. We were standing on a line to get our photos taken at an AdWeekDC event shortly after the 2008 election. Panelists from LinkedIn, Facebook, and MySpace had just finished talking about...
Are you using Instagram? I don’t understand the hype around Instagram. I didn’t use it initially because of the Apple app exclusivity (I’m an Android girl). By the time there was an Android Instagram app I was happily sharing photos directly to Twitter, Facebook, and...
I'm using the phrase "productivity hacks" because it sounds a lot sexier than saying "tools I found online to help me do my job a little better or a little easier." And, yes, my best hacking days (such that they exist) are ahead of me. Here are three tools I've...
For a long time, I didn't understand PR metrics. I'd listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn't understand how all these numbers were relevant to achieving much of anything. Then I realized they weren't....
"In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space." --Jason Miles, YouTube Marketing Power Twenty-fourteen is the year I finally add video into my content mix. Because...
The raw YouTube statistics are staggering: More than 100 hours of video uploaded per minute. More than 1 billion unique visitors per month. More than 6 billion hours of video viewed each month. Almost 40 percent of videos are viewed on mobile devices. And, yes, I've...
Have you ever noticed how some people always seem to find the best content? Whether it’s George Takei’s wickedly clever Facebook posts, Adam Schefter’s insights into the latest NFL personnel moves, or your favorite business or industry analyst's weekly roundup, some...