It's been a busy time for social media. Twitter is fundamentally shifting how people see tweets. Facebook wants you to like, love, laugh, be sad, or get mad. As for Snapchat? Brands are getting desperate for you to follow them there. All of which means it's time for...
I’ve been playing around with Snapchat. By “playing around,” I mean that I set up an account and started watching how various brands are creating content for the medium. I’m looking at stories. I’m exploring how live stories can offer fresh perspectives on a place or...
I thought the crispy bacon on the breakfast buffet would be the highlight of my day. I was wrong. There would be champagne. (More on that in a moment.) I spent three nights in three hotels recently as part of a road trip to southwest Florida for a conference. The...
I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. Here are three new tools...
My first Twitter poll was a complete failure. It's #WorldSeries Game 5 tonight. Who will win? — Daria Steigman (@dariasteigman) October 31, 2015 It was actually Game 4. Sigh. But that's not what's really wrong here. [bctt tweet="Twitter polls are a useful tool to take...
Infographics are in. Done right, they can be a terrific tool. Most of my favorite infographics translate research into usable data. They arrange key data points to tell a story. As a writer first, I'm often a little late testing out new visual tools. Canva, which I've...
I wasn't going to write about Peeple. But the app just won't go away. Peeple doesn't exist. Yet. And maybe it will end up being a big joke on the Internet. But the initial concept was dumb -- and a tad terrifying. The Washington Post got the scoop on Peeple with a...
We talk a lot about content marketing. Of course, the "quality" of said content also matters. And quality is sometimes hard to quantify. (There is an "I'll-know-it-when-I-see-it" element to quality.) There's another element we don't talk about enough: trustworthiness....
I don't think Kevan Lee has cloned himself. Lee works for Buffer, where he's responsible for creating a lot of the amazing content on the company's marketing blog. He also tweets a lot--including at off-hours. A3: I'm a big fan of posting at non-peak times...
Should you use Twitter for customer service? This is a question a lot of businesses wrestle with. Both whether to be there and how to use the platform wisely. As a customer, I typically use Twitter for three types of customer service situations: When a company's phone...