Check out the latest data on business blogging from Hubspot's State of Inbound Marketing report: 65 percent of respondents say that they publish a company blog. Before you get too excited, two things to keep in mind: Adoption of blogging as a business tool only grew...
Independent Thinking Blog
Social Media
Libya, Liquor, and Comment Luv
I had real-time conversations about Libya, liquor (and European trade shows), and CommentLuv the other day without leaving my desk or picking up a phone. Mickey Mouse and Gumby too. Maybe it was the randomness of the topics. Or the serendipity of the connections. Or...
10 Social Tools to Help Your Business
We talk a lot about the "big 5" social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr). But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business too. Here are...
4 Reasons to Use SlideShare
Are you using SlideShare? In addition to leading a session on captivating content at the Frederick New Media and Technology Conference last week, I also had the opportunity to present a 3-minute, 101 overview of the presentation-sharing platform. There are four big...
5 Takeaways from FredNMT3
I had the pleasure of attending the sold-out third annual Frederick New Media and Technology Conference on February 24 (photo of me presenting here). The location was good, the WiFi worked well, and the conversations were awesome. If I had one complaint, it was that...
Why Are Entrepreneurs Slow to Adopt Social Media?
This "SmartPulse" poll of SmartBrief on Entrepreneurs readers caught my eye the other day. That's because a whopping 69 percent of respondents said they "never" or rarely work on social media for their business. We talk about social media a lot. And because we see the...
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Social media for business is a big topic of conversation these days. And there’s no question that companies that are able to pivot their operations to respond to both challenges and opportunities in real-time are ahead of the game. But how do you get there? Jay Baer...
5 Must-Have Tech Tools for Business
In an interview with The New Small author Phil Simon, Zane Safrit asked a great question about essential business tech tools. It got me thinking about the five tech tools my business can't do without: 1. Access. People talk a lot about the cloud and cloud computing,...
LinkedIn: The New Frontier for Spammers?
I'm seeing a disturbing trend of late: people using LinkedIn to blatantly self-promote and hawk their wares. It started with a trickle: An occasional e-mail suggesting I might be interested in a Webinar, a conference, or a book. Then it progressed to group owners...
9 Steps To Your Social Media Check-up
Your work is all around you. The reality in this age of spidered content and 24/7 WiFi is that other people can find out a lot about you really fast. And this holds true whether you're online a little--or a lot. Heck, I bet even people who live "off the grid" are...