The Buffer community was on a roll. The #bufferchat Twitter conversation this week was all about books. Books we loved as a kid. Books that inspire us now. Books that guide our businesses. Classic books and not-so-classic books. When I offered to build a master...
When I tell people that I read 100 blogs a day, it’s not about making myself into Wonder Woman. (Of course, she is pretty awesome.) I read a lot of blogs to keep up with industry trends, to update my skills and know-how, and to be what my mom calls “an educated...
We’re awash in data, but can we tap it wisely? Author Phil Simon wants to help. Simon understands data. His last book focused on demystifying Big Data; his new book focuses on how savvy companies are using data visualization tools to “understand [data], interpret it,...
Socrates would have been a great mentor. (No, I haven’t pivoted this blog from business to philosophy, so bear with me.) Want to propel your business forward? Then you can’t beat the Socratic method. Wikipedia defines it as “a form of inquiry and discussion between...
The game is afoot! (Hey, how often do you find a reason to quote Sherlock Holmes?) I’m excited to announce that I have been selected as a judge for the 2014 Small Business Book Awards. Now in their sixth year, the awards recognize the best books from the previous...
Are you using Instagram? I don’t understand the hype around Instagram. I didn’t use it initially because of the Apple app exclusivity (I’m an Android girl). By the time there was an Android Instagram app I was happily sharing photos directly to Twitter, Facebook, and...
"In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space." --Jason Miles, YouTube Marketing Power Twenty-fourteen is the year I finally add video into my content mix. Because...
Are you pricing for profit? If you have trouble setting the right prices for your products or services, Peter Hill can help. Hill has written Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business. In it, he argues that “most businesses are...
I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...
Next month I'm hosting a party -- and you're invited. My friend Tom Martin asked me to co-host an event as part of a 10-day, 10-city tour to promote his new book and raise money for local charities. And he said co-host Melissa Case and I could select the charity for...