Want to know how communicators are using social media? You could pose a question on Twitter or you could do a deep dive. MarketingProfs did the latter, surveying 4,763 marketers and others managing communications for their organizations. That included 3,285 who...
Independent Thinking Blog
Data
Data, Mobile, and Other Trends to Watch
How has the communications landscape changed? And what do these shifts mean for businesses and the people charged with marketing, communications, and so forth? In advance of next Thursday's IABC/Washington panel on 2010 trends in communications, I talked to Shonali...
What is Instant?
Two people recently have wanted to connect via Instant Messenger. The problem: I don't use IM. I find it disruptive. It's like a conversation that demands to be had, right now. But what is instant? My friend Jeremy Meyers points out that Twitter isn't, because when we...
Podcast Looks at Business Climate, Start-up Tips
My first podcast is out! I was interviewed by IABC's Natasha Nicholson for CW Radio, and the topic is lessons learned in 20 years of business. The premise: the fundamentals of running a business haven't changed in the last 20 years, but pretty much everything else...
Can Data Democracy and Access Transform Your Business?
The good news about having to abruptly leave a conversation is that you keep pondering the unfinished thought. For me, that conversation was Tuesday's hashtagsocialmedia tweetchat, organized by Marc Meyer and moderated by Jason Falls. The topic was Twitter and, when I...
Are You Filtering Information In or Out?
Call it Web squared or just a data explosion, but the universe isn't the only thing that's expanding. So is the volume of information out there in bytes and megabytes. Take Twitter, for example. When I first signed up, I wasn't following enough people to need any...
Simplicity, Localization, & Visualizing Data at BlogPotomac
As with (likely) everyone else who attended, I enjoyed BlogPotomac last week. Geoff Livingston deserves kudos for bringing the Washington region's communications pros, techies, and bloggers together for a broad-reaching discussion around social media and the social...
6 Paradoxes to Combat Information Overload
Apparently I had too much on my plate when the IABC Research Foundation study on information overload was released last year because I missed it completely. Big mistake, because it contains some useful takeaways--which Julie Freeman discussed in her Heritage Region...
Second Look: Stories That Merit Notice
I'm starting a new feature. Each week I'll highlight 3 or 4 posts, surveys, and other news that I've read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look. Here's your second look for this week: 1. 4 Reasons...
Data Mining for Votes
There's an interesting piece by Mike Madden on Salon.com about the Obama team's sophisticated data mining operation. In the age of cookies and dashboards, it's a smart bet that lots of people can recite a lot of data about you. But it's the smart organizations...