Independent Thinking Blog

Second Look: Stories That Merit Notice

I’m starting a new feature. Each week I’ll highlight 3 or 4 posts, surveys, and other news that I’ve read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look.

Here’s your second look for this week:

1. 4 Reasons Marketers Need Data Democracy. From Hubspot, a succinct post about the importance of data sharing in organizations (smarts, agility, measurement, and integration).

2. 3 Life Meta Hacks: Erosion, Streams, and Piles. Stowe Boyd’s fascinating look at work processes.

3. Equation’s 2009 Marketing Industry Trends Report. This report looks at social media and mobile marketing trends. What I like: (1) the breakdowns of answers by size of organization; (2) that the questions were crowd-sourced, so it’s looking at what marketers want to know.

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