DC Web Women, which runs a listserv designed primarily to enable peer-to-peer support and education in technology and new media, has been in the midst of a brouhaha lately about marketing. Or, more accurately, a few people seem very upset that the listserv guidelines...
Independent Thinking Blog
Business Strategy
Is LinkedIn Getting Old?
There's been a lot of discussion about the new "chocolate and peanut butter" pact that enables cross-posting between Twitter and LinkedIn. My reading of LinkedIn's description of the new functionality is that people will have the option to selectively cross-post...
Can Data Democracy and Access Transform Your Business?
The good news about having to abruptly leave a conversation is that you keep pondering the unfinished thought. For me, that conversation was Tuesday's hashtagsocialmedia tweetchat, organized by Marc Meyer and moderated by Jason Falls. The topic was Twitter and, when I...
Is LinkedIn Becoming Less Social?
Have you tried to send a personalized LinkedIn invitation lately? I'm a big believer in personalizing my invitations for several reasons: I'm inviting one person to join my network, not sending out a mass mailing. It's a valuable way to follow-up with someone and tell...
Simplicity, Localization, & Visualizing Data at BlogPotomac
As with (likely) everyone else who attended, I enjoyed BlogPotomac last week. Geoff Livingston deserves kudos for bringing the Washington region's communications pros, techies, and bloggers together for a broad-reaching discussion around social media and the social...
6 Paradoxes to Combat Information Overload
Apparently I had too much on my plate when the IABC Research Foundation study on information overload was released last year because I missed it completely. Big mistake, because it contains some useful takeaways--which Julie Freeman discussed in her Heritage Region...
Road Trip, Part II (rock & roll)
I turned down a ticket to the Rock and Roll Hall of Fame yesterday, opting instead to bring another online relationship offline. So I had drinks with Sonny Gill, a super-cool community manager and basketball fanatic with whom I've been tweeting for some time. The...
6 Keys to Business Success
My latest IABC Independent Thinking column is out, and the focus is on lessons learned over my 20 years in business. The article looks at six keys to business success, including blowtorches, community, quality, and change. Take a read, then come back and tell me: what...
Do You Work the Room?
One of my favorite reasons for attending a conference is the opportunity to meet new people and expand my community. At last week's GrowSmartBiz conference, Washington Business Journal's Alex Orfinger asked for a show of hands as to who sat with someone they didn't...
Killer Business Cards
Since I recently wrote an ode to business cards, it seems fitting that I pass along some takeaways from Steve Fisher's terrific, funny, presentation on 10 Rules for Killer Business Cards: Tell me what you do (and quickly). Don't use your personal e-mail address. You...