In case anyone still thinks Twitter is all about what we ate for lunch, a look at Twitter's top trending topics in 2009 should put that to rest for good. The Iran election was the top trending news topic, with swine flu, Gaza, Iran, and Tehran rounding out the top...
Independent Thinking Blog
Daria Steigman
What is Instant?
Two people recently have wanted to connect via Instant Messenger. The problem: I don't use IM. I find it disruptive. It's like a conversation that demands to be had, right now. But what is instant? My friend Jeremy Meyers points out that Twitter isn't, because when we...
An Ode to Writing Rules
I've been on a rulemaking binge lately, and I'm loving it. And you just might be surprised how a few little rules can simplify your business life. I'm talking about Outlook Rules. While lots of people have Inbox Zero goals, that doesn't work for me. But having 150...
1 Simple Tip to Launch Your Business into 2010
We're getting to that time of year when holiday cards start rolling in. And every year I notice the same thing: lots of cards, very little personalization. Sometimes it's a generic "Seasons Greetings" e-mail blind copied to who knows how many people (no effort);...
Are You an Entrepreneur or a Business Owner?
My latest IABC Independent Thinking business column is out, and the focus is on how we see ourselves and the shifting terminologies that we use to define ourselves and our businesses and the way we want our clients, customers and prospects to think of us. There were...
Podcast Looks at Business Climate, Start-up Tips
My first podcast is out! I was interviewed by IABC's Natasha Nicholson for CW Radio, and the topic is lessons learned in 20 years of business. The premise: the fundamentals of running a business haven't changed in the last 20 years, but pretty much everything else...
3 Reasons to Read About Global Entrepreneurship
As if I didn't have enough to read already, I've added a few new blogs into my Google Reader recently. Mostly focused on business and technology, but also one great new find on entrepreneurship. If you haven't bookmarked (or subscribed to) the Policy Dialogue on...
Do I Have Your Full Attention Now?
Do you multitask at the expense of those around you? It used to be "put down the pen." Now perhaps it is more aptly "turn away from the computer screen" with its data streams, non-stop e-mail, and multiple tab browsers. Or turning off the smartphone. Whatever your...
11 Months, 1 Web Design, and the Perils of DIY
Eleven months. Eleven months, which equals a cautionary tale about good intentions. As in mine, and my time and ability to brand a Web site. When I migrated SteigmanCommunications.com onto a self-hosted WordPress platform in January (or, more accurately, when my...
Social Marketing Secret #101 (Mom & Shoes)
My mom discovered online shoe stores yesterday. And she was really excited by free delivery and return shipping, the confirmation e-mail, and the convenience of searching for her shoes without having to trek from store to store. There's a point here, and it's not...