A colleague of mine is about to move offices. Or, more precisely, her company is about to move her office across town. This has prompted mass angst (not including her) about office space and what the new digs will look like. Which got me thinking about how stupidly...
Independent Thinking Blog
Daria Steigman
Don’t Have a Wonk Brand (Unless, Of Course, You’re a Wonk)
American University has a new advertising campaign around wonkiness. I'm assuming it's an effort to transform the university's image from "rich kids party school" to "serious institute of higher learning." One of the taglines for AU's campaign is "Wonk spelled...
On Blog Action Day, Celebrate the “Power of We” in Your Business
You're probably going to see a lot of inspiring blog posts today (and maybe read a few of them too). You see, it's Blog Action Day, and the theme this year is The Power of We. But since I write a business blog, I've been thinking about how this theme applies to what...
The Value of a Great Breakup
I have a problem with long-term contracts. If you have to lure customers into sticking around, what does that say about your confidence in your product, service, and/or value? Okay, I get it. You spent a lot of effort bringing people in. And you want to incentivize...
Diversity Isn’t a Box You Check Off
Sports reporter Stephen A. Smith once commented that Golf Week's ill-conceived cover about Tiger Woods would never have happened had there been any diversity in the newsroom. (Of course, that still doesn't answer the "what were they thinking?" question.) I've always...
The Difference Between an Idea and a Business
Some people don't deserve to run a business. A basic rule of business is that income has to exceed expenses. If it doesn't, then you have to figure out why (and determine how to tweak your model to be successful). Or maybe not. According to an article in the...
How to Rescue Your Reputation from a Business Crisis
I discovered one of my old blog posts "published" on someone else's Web site. I sent the business an e-mail to remove my blog post immediately as they did not have permission to use it. Then I wrote in a Facebook exchange on the topic: I'm really just [mad] on...
How Marketing Is Like Well-Structured Theatre in the Round
A few years ago, my local Shakespeare company started experimenting with theatre in the round. The stage and seating were reconfigured, and the first production launched with great fanfare. Then I spent three hours watching the actors from the side. The director had...
The Worst Thing You Can Do When Networking
There's a women's entrepreneurs' group that I joined last year. There are chapters, and bimonthly meetings, and a rigid meeting format that kind of drives me crazy. The intent of the sessions is solid: brainstorming solutions to members' business challenges and...
What Genesis (the rock band) Can Teach You About Successful Partnerships
Sporting events have become sensory overload zones. The NFL has cheerleaders. The NBA has cheerleaders too, and mascots who do wacky slam dunks. Major League Baseball has sausage throws (don't ask) and trivia questions and "walk up" songs. The last is the music each...