Google Glass is very cool. And if you can hook me up with a tangerine pair, that would be nice. But it's really just a smartphone, minus the ability to make phone calls. It's iterative technology. I love that Google explores boundaries and pushes the innovation...
Independent Thinking Blog
Daria Steigman
5 Elements of a Great TED Talk
I was watching this amazing TED talk about turning food deserts into food oases. Ten minutes later I was ready to pick up a shovel and dig. And I don't enjoy gardening. So what makes for a great speech? In How to Deliver a TED Talk, author Jeremey Donovan dissects...
Are Women Risk Averse?
Doug Sundheim has written a business book about risk. The book (which I have not read) has a number of stories--but only 18 percent feature women. To his credit, Sundheim was a little appalled when he realized this. More important, he was curious as to what happened....
What is an “Influencer”?
Let's clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people's perceptions of my value shouldn't rise or fall depending on whether I'm talking to an "online rock star" with thousands of Twitter...
Cornerstones and Cobblestones
I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn't new--but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it's really about the relationship between proximity and relationships. Or, as Tom...
The Google Habit, Voice Search, and the Jetsons
Vanessa Fox compared the Internet to the Jetsons. (I'll come back to that in a minute.) In remarks at xPotomac, Fox talked about voice search, habits, and what's next, and keyed up several threads that would dominate the conversation all day long. Fox focused her...
Threading the Branding Needle
Ah ... the personal brand. Throw out a question on personal branding and you're guaranteed to get a heated discussion between proponents and opponents. Which never makes sense to me, because we all have a personal brand. It's called reputation. From a business...
Beware the Hero’s Narrative
A man shoots his girlfriend multiple times. He doesn't immediately call an ambulance or the police, and he later claims it was accident. Oh, and there are allegations of previous domestic abuse. This sounds like a sadly very familiar tale. Except the man is Oscar...
Specialist or Generalist?
Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She's an advocate for vertical integration--picking your industry or sector and drilling down (for clients) from there. I...
Does a Top Profile on LinkedIn Mean Anything?
Twenty million people received a flattering e-mail from LinkedIn the other day telling them they had one of the most viewed profiles in 2012 (either Top 5 percent or Top 10 percent). Hurrah, you're special. Pat yourself on the back. Tweet it out again. Are we done...