Independent Thinking Blog

Daria Steigman

Are Women Risk Averse?

Doug Sundheim has written a business book about  risk. The book (which I have not read) has a number of stories--but only 18 percent feature women. To his credit, Sundheim was a little appalled when he realized this. More important, he was curious as to what happened....

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What is an “Influencer”?

Let's clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people's perceptions of my value shouldn't rise or fall depending on whether I'm talking to an "online rock star" with thousands of Twitter...

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Cornerstones and Cobblestones

I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn't new--but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it's really about the relationship between proximity and relationships. Or, as Tom...

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Threading the Branding Needle

Ah ... the personal brand. Throw out a question on personal branding and you're guaranteed to get a heated discussion between proponents and opponents. Which never makes sense to me, because we all have a personal brand. It's called reputation. From a business...

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Specialist or Generalist?

Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She's an advocate for vertical integration--picking your industry or sector and drilling down (for clients) from there. I...

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