Last year I learned about propinquity. Then I came home and revamped my Web site. The Solo PR Summit really is the best conference of the year. It’s a business conference that’s laser-focused on the content that helps independent consultants and other small business...
Does your business develop strategic partnerships? I'm in Atlanta this week for the Solo PR Summit, where I had the pleasure of presenting this morning on the topic of strategic partnerships. We looked at why a partnership might make sense for your business, how to...
I'm fascinated by Bitcoin. Not the currency per se, but rather the "why" and "how" of it. I'm excited, for example, by initiatives to create a more-transparent financial system. Don Tapscott and Anthony Williams talked about this in their 2010 book, Macrowikinomics,...
Companies need continuity officers. My mom has a friend who used to be a script (aka continuity) supervisor. She (or he) is the person on a film set who makes sure that the actor’s shirt is buttoned the same way after lunch as during morning filming and that the...
Are you using Instagram? I don’t understand the hype around Instagram. I didn’t use it initially because of the Apple app exclusivity (I’m an Android girl). By the time there was an Android Instagram app I was happily sharing photos directly to Twitter, Facebook, and...
I'm using the phrase "productivity hacks" because it sounds a lot sexier than saying "tools I found online to help me do my job a little better or a little easier." And, yes, my best hacking days (such that they exist) are ahead of me. Here are three tools I've...
Join me in Atlanta next month for the best conference of the year. The Solo PR Summit is not about PR. It's about how independent consultants and other small business owners can get results and compete with the big boys (and girls). Here's a sampling of the sessions:...
For a long time, I didn't understand PR metrics. I'd listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn't understand how all these numbers were relevant to achieving much of anything. Then I realized they weren't....
"In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space." --Jason Miles, YouTube Marketing Power Twenty-fourteen is the year I finally add video into my content mix. Because...
According to Mashable, the hot items at this year’s Consumer Electronics Show (CES) included a computer-in-a-watch and a wristband that measures sun exposure. Engadget put on its CES “best of” list a wristband that tracks your activity and reminds you to work out. As...