Independent Thinking Blog

Business Development in a Web 2.0 World


My Independent Thinking column on business development Web 2.0 is out:

It’s a Web 2.0 world. Just this week there have been articles in my local newspaper about start-up news aggregator Mixx honing in on Digg’s space, and Google’s efforts to enter the social networking fray. And it’s only Tuesday. Even Business Week has social media fever, with its 2 June Beyond Blogs cover story declaring that “the power of social media to transform our businesses and society will only grow.”


As a small business owner or independent consultant, it;s important to understand social media not only so that you can advise your clients on their web strategies, but also so that you can harness the power of the medium to market and grow your own business.


Read my Independent Thinking column in IABC’s CW Bulletin.

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