Happy Presidents Day 2017. I was hoping to take the day off, but deadlines interrupted. It is, however, gorgeous outside -- and I'm determined to step away from the computer and go for a walk before the sun sets. So this week I'm going to bypass the usual blog post...
It's a good idea to periodically review your website. And it's not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn't. Some of the advice was pretty basic, like making...
We've talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don't pique their interest you may never...
Let's say you're revamping your Web site. You're probably focused on the home page. That's a good thing. It is, after all, often someone's first impression of your business. The look, feel, messaging, and branding are all important. Then once you get the home page...
I wasn't planning to write a post about being wacky. Actually, I started to write a post about my favorite content curation tool. (That post is in the queue.) But then, because it's Martin Luther King Day (aka, a holiday) and my mind is in 10 places at...
Content curation can make or break your digital strategy. It is that important. If you don't know the term, content curation refers to the process of identifying, gathering, and sharing information relevant to a particular topic. The phrase comes from the art world,...
Is management theory dead? Happy New Year! It's 2017, and the calendar kindly gave us a 1-day reprieve from the real world. Jobs, and schools, and thinking about everything on our to-do lists. There will be time soon enough to recap the old and think about what's...
We’re on a content roll, so let’s keep going. We’ve talked recently about content audits and the value of identifying and purging outdated, redundant, and irrelevant content. We've also discussed 5 key elements to an effective content strategy. Now the rubber hits the...
You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet-- I define your brand. Your employees, customers, members, patients, and everyone else your...
I heard someone state recently that only about one-third of companies have a documented content strategy. Even if that number is a little low, it means a lot of organizations are either (a) pushing out content with no discernible strategy or (b) doing very little if...