Independent Thinking Blog

branding

The Disney Rule

In case you missed it, I’m not a big “rules” girl. You need to have rules, but whether (and how) you enforce them really depends on what’s needed. [bctt tweet="I believe in rules — but in a spirit of the law kind of way."] I’m certainly not a “follow the rules” girl...

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The Age of Snapchat

I’ve been playing around with Snapchat. By “playing around,” I mean that I set up an account and started watching how various brands are creating content for the medium. I’m looking at stories. I’m exploring how live stories can offer fresh perspectives on a place or...

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The Problem with Peeple

I wasn't going to write about Peeple. But the app just won't go away. Peeple doesn't exist. Yet. And maybe it will end up being a big joke on the Internet. But the initial concept was dumb -- and  a tad terrifying. The Washington Post got the scoop on Peeple with a...

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