Each week I’m highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look.

Here’s your second look for this week:

1. Ask Why, Not What. Strategy rules. Mitch Joel, author of the upcoming Six Pixels of Separation, points out that too many people ask “what are we doing…?” (a tactical question) when they should be asking “why are we doing…?”

2. Blogging Drives Business. Hubspot looked at small businesses with and without blogs. Those with blogs had 55 percent more visitors. Some good food for thought here.

3. Perfect Pushup. A profile of Alden Mills, who talks about how being a Navy SEAL prepared him for business and entrepreneurship.

4. Empowering Women to End Poverty. This New York Times Magazine piece on the linkages between women’s rights, empowerment, and fighting poverty offers a look at what’s possible and how much is left to do. One big question I’d ask the authors: Why is microfinance so much more successful in Asia than in Africa?

Photo by Edward Lund (Flickr).