Talk about smart public relations. Loews Hotels is offering a “Baggage Buy Back” incentive to reimburse guests the $15 checked bag fee the airlines are imposing. This costs the hotel chain very little while earning the company free publicity and a lot of good will.
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.