Chevy Chase Bank (now owned by Capital One) appears to have discovered free business banking. I know; I used to be their customer. In fact, I had one or more accounts with the bank for over 20 years.

While there are lots of reasons I left that bank, there’s exactly one reason I landed at PNC Bank a few years ago. They offered free banking to small businesses. They treated me as though my business is important to them. Bank staff learned my name, welcomed me in, and otherwise provided amazing customer service. Can you guess what happened next? (Yup, I moved all my accounts.)

It doesn’t take an industry changer (i.e., Apple and music distribution or Amazon and book publishing) to be disruptive. You just need to tilt the market in your direction.

What can your business do to be disruptive?

Photo by Christina (Flickr).