An alert friend pointed out to me that Susan G Komen’s slogan is “Join the Global Breast Cancer Movement.” Uh, no thanks. I’m not partial to getting cancer.
What message is your business sending?
An alert friend pointed out to me that Susan G Komen’s slogan is “Join the Global Breast Cancer Movement.” Uh, no thanks. I’m not partial to getting cancer.
What message is your business sending?
Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for...
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.