Independent Thinking Blog
Independent Thinking Blog
Twitter, Signals, and Context
Sebastian Turner gave a terrific presentation at DemandSuccess about Twitter, signals, and context. First, a few statistics: 255 million active Twitter users 1 billion tweets shared every 2 days 14.7 million tweets during the 2014 Academy Awards 12.2 million tweets...
The Truth About Social Media Expertise
Many years ago I went off in search of the famed white sands of Scotland. The locals at the pub I’d stopped in for lunch told me they were “a wee bit down the road.” I ended up walking for hours. Social media expertise is a bit like that. While lots of people claim...
Your Connections are Currency
“Your connections are currency,” said Randi Zuckerberg. Speaking at DemandSuccess, the author, entrepreneur, and former Facebook executive gave a terrific talk that touched on everything from hackathons to the maker movement. In talking about how connections are...
When Advertising Doesn’t Cut It
Remember Max Headroom? The 1980s TV show is about a technology-driven future in which a few network executives wield all the power. It’s mind control via TV, 24/7. What they want rules. What they want you to know is pretty much all you know. When the show came out,...
What Customers Want
What customers want is to be recognized. Valued. Our pain points understood. We want the companies we do business with to choose us too. To see us. Me. You. The people behind the demographics and revenue streams. Customers rarely pick a brand “just because.” Far more...