Independent Thinking Blog
Independent Thinking Blog
The Big Boffo Buffer Community List of Great Books
The Buffer community was on a roll. The #bufferchat Twitter conversation this week was all about books. Books we loved as a kid. Books that inspire us now. Books that guide our businesses. Classic books and not-so-classic books. When I offered to build a master...
The Great Social Media Posting Debate
I don't think Kevan Lee has cloned himself. Lee works for Buffer, where he's responsible for creating a lot of the amazing content on the company's marketing blog. He also tweets a lot--including at off-hours. A3: I'm a big fan of posting at non-peak times...
Mobile Apps Are Taking Over the World
It's a mobile apps world. Twitter. Spotify. Slack. Pick your apps. The Google Play Store has 1.6 million apps to choose from. Recent research from Flurry Insights reveals that 90 percent of U.S. mobile Internet time is spent in apps. Some of this is the fact that...
The Twitter Customer Service Conundrum
Should you use Twitter for customer service? This is a question a lot of businesses wrestle with. Both whether to be there and how to use the platform wisely. As a customer, I typically use Twitter for three types of customer service situations: When a company's phone...
Is Social Business Reaching a Tipping Point?
Your business may be "social," but is it a social business? Social business is all about moving beyond just using social media (listening, posting, chatting, and so forth). It's about more effectively leveraging the social conversations to help employees bottom-up,...